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02\u3001LETTERFORM\uff5c\u7ec6\u7ebf\u4e1c\u65b9\u5b57\u5f62<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
\u300a\u7ec6\u7ebf\u4e1c\u65b9\u5b57\u5f62\u300bLogo \u63d0\u793a\u8bcd\uff1a\n\u3010\u54c1\u724c\u540d\u3011\uff1a\u3010\u62fc\u97f3\u8f85\u52a9\u3011\uff1a\u3010\u54c1\u724c\u65b9\u5411\u3011\uff1a\u8336\u5ba4 \/ \u82b1\u5668 \/ \u9676\u827a \/ \u4e66\u5e97 \/ \u9999\u6c1b \/ \u5668\u7269 \/ \u6c11\u5bbf \/ \u4e1c\u65b9\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\u3010\u6392\u7248\u7ed3\u6784\u3011\uff1a2\u00d72 \u65b9\u9635 \/ \u7ad6\u6392 \/ \u6a2a\u6392 \/ \u9519\u4f4d\u7a7f\u63d2\u3010\u6c14\u8d28\u5173\u952e\u8bcd\u3011\uff1a\u6e05\u51b7 \/ \u514b\u5236 \/ \u96c5\u81f4 \/ \u7559\u767d \/ \u73b0\u4ee3\u4e1c\u65b9 \/ \u7ec6\u7ebf\u5b57\u5f62\n\u8bf7\u751f\u6210\u4e00\u5f20\u300a\u7ec6\u7ebf\u4e1c\u65b9\u5b57\u5f62 Logo\u300b\u3002\n\u6574\u4f53\u4e3a\u6781\u7b80\u4e2d\u6587\u5b57\u4f53\u578b Logo\uff0c\u767d\u8272\u6216\u6781\u6d45\u7070\u767d\u80cc\u666f\uff0c\u5927\u91cf\u7559\u767d\u3002\u753b\u9762\u4e3b\u4f53\u4e0d\u662f\u63d2\u753b\uff0c\u4e5f\u4e0d\u662f\u56fe\u5f62\uff0c\u800c\u662f\u628a\u4e2d\u6587\u54c1\u724c\u540d\u672c\u8eab\u8bbe\u8ba1\u6210\u89c6\u89c9\u6807\u8bc6\u3002\n\u4e2d\u6587\u4e3b\u5b57\u4f7f\u7528\u9ed1\u8272\u7ec6\u7ebf\u5b57\u5f62\uff0c\u7b14\u753b\u4fee\u957f\u3001\u8f7b\u76c8\u3001\u514b\u5236\u3001\u6e05\u51b7\uff0c\u6709\u73b0\u4ee3\u4e1c\u65b9\u611f\u3002\u53ef\u4ee5\u5bf9\u90e8\u5206\u7b14\u753b\u505a\u8f7b\u5fae\u51e0\u4f55\u5316\u91cd\u6784\u3001\u62c9\u957f\u3001\u65ad\u7b14\u3001\u9519\u4f4d\u6216\u7559\u767d\u5904\u7406\uff0c\u4f46\u6574\u4f53\u5fc5\u987b\u4fdd\u6301\u53ef\u8bfb\u6027\u548c\u7edf\u4e00\u6027\uff0c\u4e0d\u8981\u53d8\u6210\u4e71\u7801\u3002\n\u6574\u4f53\u91cd\u70b9\u662f\u201c\u5b57\u4f53\u5373 Logo\u201d\uff1a\u4e2d\u6587\u54c1\u724c\u540d\u672c\u8eab\u5c31\u662f\u4e3b\u89c6\u89c9\uff0c\u62fc\u97f3\u6216\u82f1\u6587\u53ea\u4f5c\u4e3a\u8f85\u52a9\u6392\u7248\u3002\u62fc\u97f3\u53ef\u4ee5\u653e\u5728\u4e0b\u65b9\u3001\u4fa7\u8fb9\u3001\u7ad6\u6392\u6216\u7a7f\u63d2\u5728\u4e3b\u5b57\u65c1\u8fb9\uff0c\u5b57\u8ddd\u8981\u62c9\u5f00\uff0c\u4fdd\u6301\u9ad8\u7ea7\u3001\u5b89\u9759\u3001\u514b\u5236\u3002\n\u52a0\u5165\u4e00\u4e2a\u5c0f\u578b\u6731\u7ea2\u8272\u7bc6\u523b\u611f\u5370\u7ae0\uff0c\u5370\u7ae0\u5185\u5bb9\u53ef\u4ee5\u662f\u53e4\u610f\u98ce\u683c\u5355\u5b57\uff0c\u4e5f\u53ef\u4ee5\u662f\u62bd\u8c61\u53e4\u5370\u7b26\u53f7\u3002\u5370\u7ae0\u53ea\u505a\u70b9\u775b\uff0c\u4e0d\u80fd\u592a\u5927\uff0c\u4e0d\u80fd\u62a2\u4e3b\u89c6\u89c9\u3002\n\u6574\u4f53\u6548\u679c\u8981\u50cf\u4e00\u679a\u771f\u5b9e\u54c1\u724c\u7684\u73b0\u4ee3\u4e2d\u6587\u5b57\u4f53 Logo\uff0c\u5e72\u51c0\u3001\u5e73\u9762\u5316\u3001\u6709\u8bbe\u8ba1\u611f\u3001\u6709\u7cfb\u5217\u611f\uff0c\u9002\u5408\u54c1\u724c\u63d0\u6848\u3001\u95e8\u5934\u3001\u5305\u88c5\u3001\u793e\u5a92\u5934\u50cf\u548c\u89c6\u89c9\u7cfb\u7edf\u5ef6\u5c55\u3002<\/code><\/pre>\n\n\n\n
03\u3001NEGATIVE SPACE\uff5c\u8d1f\u7a7a\u95f4\u85cf\u610f<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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04\u3001CONCEPT\uff5c\u89c2\u5ff5\u53d9\u4e8b\u578b<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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metaphor\u3002\n\u3010\u9a8c\u6536\u6807\u51c6\u3011\u8bf7\u786e\u4fdd\u6700\u7ec8\u7ed3\u679c\u6ee1\u8db3\uff1a1. \u56fe\u5f62\u5f88\u5c11\u4f46\u6709\u610f\u5473\uff1b2. \u753b\u9762\u5f88\u7a7a\u4f46\u4e0d\u5355\u8584\uff1b3. \u6709\u4e00\u4e2a\u6e05\u6670\u7684\u89c2\u5ff5\u6216\u9690\u55bb\uff1b4. \u54c1\u724c\u540d\u5b57\u4f53\u514b\u5236\u4f46\u6709\u8bbe\u8ba1\u611f\uff1b5. \u6574\u4f53\u50cf\u4e00\u4ef6\u5c0f\u578b\u54c1\u724c\u89c6\u89c9\u4f5c\u54c1\uff1b6. \u5e26\u6709\u72ec\u7acb\u3001\u5148\u950b\u3001\u8bbe\u8ba1\u5e08\u6c14\u8d28\uff1b7. \u4e0e\u4f20\u7edf\u5546\u4e1a Logo \u6709\u660e\u663e\u533a\u522b\uff1b8. \u9002\u5408\u521b\u610f\u3001\u827a\u672f\u3001\u5b9e\u9a8c\u6027\u54c1\u724c\u573a\u666f\u4f7f\u7528\u3002\n\u3010\u8f93\u51fa\u8981\u6c42\u3011\u8bf7\u6700\u7ec8\u8f93\u51fa\u4e00\u4e2a\u9ad8\u5b8c\u6210\u5ea6\u7684\u300c\u89c2\u5ff5\u53d9\u4e8b\u578b\u6781\u7b80 Logo\u300d\uff0c\u5f3a\u8c03\u9690\u55bb\u3001\u53d9\u4e8b\u3001\u5c0f\u573a\u666f\u3001\u6781\u7b80\u6784\u56fe\u3001\u5927\u7559\u767d\u3001\u51b7\u9759\u6587\u5b57\u4e0e\u5c0f\u4f17\u5148\u950b\u6c14\u8d28\u3002<\/code><\/pre>\n\n\n\n
05\u3001ELEGANCE\uff5c\u7cbe\u81f4\u52a8\u7269\u5fbd\u8bb0<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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06\u3001CRAFT\uff5c\u98ce\u571f\u624b\u4f5c\u56fe\u6587<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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07\u3001FOLK ART\uff5c\u7a1a\u62d9\u6c11\u827a\u56fe\u6587<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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08\u3001PLAYFUL\uff5c\u8da3\u5473\u52a8\u7269\u5fbd\u8bb0<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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Mark\u3001\u5e74\u8f7b\u54c1\u724c\u3001\u65b0\u6d88\u8d39\u3001\u751f\u6d3b\u670d\u52a1\u3001\u4eb2\u548c\u3001\u4e2a\u6027\u3001\u53ef\u5e94\u7528\u3002\n\u3010\u9a8c\u6536\u6807\u51c6\u3011\u8bf7\u786e\u4fdd\u6700\u7ec8\u7ed3\u679c\u6ee1\u8db3\u4ee5\u4e0b\u6807\u51c6\uff1a1. \u53bb\u6389\u80cc\u666f\u540e\uff0c\u8fd9\u4e2a\u89d2\u8272\u6807\u5fd7\u672c\u8eab\u4ecd\u7136\u80fd\u72ec\u7acb\u6210\u7acb\uff1b2. \u4e00\u773c\u5c31\u80fd\u8bb0\u4f4f\u52a8\u7269\u89d2\u8272\u7684\u4e2a\u6027\u3001\u8f6e\u5ed3\u548c\u54c1\u724c\u6c14\u8d28\uff1b3. \u770b\u8d77\u6765\u50cf\u4e00\u4e2a\u771f\u5b9e\u54c1\u724c\u7684 Logo\uff0c\u800c\u4e0d\u662f\u666e\u901a\u52a8\u7269\u63d2\u753b\uff1b4. \u98ce\u683c\u6f6e\u6d41\u3001\u6709\u521b\u610f\u3001\u6709\u89c2\u4f17\u7f18\uff0c\u4e0d\u571f\u3001\u4e0d\u4f4e\u5e7c\uff0c\u4e5f\u4e0d\u504f\u4f18\u96c5\u5fbd\u8bb0\u8def\u7ebf\uff1b5. \u53ef\u4ee5\u81ea\u7136\u7528\u4e8e\u5934\u50cf\u3001\u5305\u88c5\u3001\u95e8\u5934\u3001\u5468\u8fb9\u548c\u54c1\u724c\u89c6\u89c9\u7cfb\u7edf\u3002\n\u3010\u8f93\u51fa\u8981\u6c42\u3011\u8bf7\u6700\u7ec8\u8f93\u51fa\u4e00\u4e2a\u9ad8\u5b8c\u6210\u5ea6\u7684\u300c\u8da3\u5473\u52a8\u7269\u89d2\u8272 Logo\u300d\u3002\u5b83\u5fc5\u987b\u9996\u5148\u662f\u4e00\u4e2a\u6210\u719f\u3001\u72ec\u7acb\u3001\u53ef\u54c1\u724c\u5316\u3001\u53ef\u5e94\u7528\u7684 Logo\uff1b\u5176\u6b21\uff0c\u5b83\u8981\u901a\u8fc7\u52a8\u7269\u89d2\u8272\u7684\u8bbe\u8ba1\u5efa\u7acb\u9c9c\u660e\u54c1\u724c\u4eba\u683c\uff0c\u8ba9\u4eba\u4e00\u773c\u89c9\u5f97\u65b0\u9c9c\u3001\u6f6e\u6d41\u3001\u6709\u8da3\u3001\u4eb2\u5207\u4e14\u6709\u8bb0\u5fc6\u70b9\u3002<\/code><\/pre>\n\n\n\n
09\u3001CHARACTER\uff5c\u840c\u602a\u89d2\u8272\u5b57\u6807<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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10\u3001POP IP\uff5c\u6f6e\u840c\u7c97\u7ebf\u6761 IP<\/h3>\n\n\n\n
\"\u7528<\/figure>\n\n\n\n
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\u7ed3\u8bed<\/h2>\n\n\n\n
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